“Our whole experience with Pushpay has required minimal effort on our part. That translated into such a great giving experience on Easter and helped us raise more than $200,000 for four great organizations.”
As the staff of Hosanna! Church in Lakeville, MN, started planning for their biggest service of the year, Easter 2018, Pastor Ryan Alexander had a bold plan. He wanted to give away the church’s entire Easter offering to four great non-profit ministries that work to restore and transform the lives of people nearby in Minnesota and around the world in Haiti. The previous year the church had an Easter offering of more than $100,000. The Hosanna! team hoped their generosity would spur on the generosity of the church family so they could give even more to these four charities.
To truly inspire generosity on Easter 2018—and throughout the rest of the year—Hosanna! had to make digital giving easier on their donors and managing giving easier on the staff. At the time, the church had seven or eight ways to give, all of which reported differently. The online methods were complicated for the congregation, requiring givers to take multiple steps before giving. The church was also preparing for a rebranding process. They needed a giving solution that would allow the church to integrate their own look and feel throughout the system.
But fixing the church’s giving solution went beyond the needs of today. The church has a vision to multiply it’s two campuses to many more. They needed a giving solution that would grow with them and allow the church to add campuses efficiently.
Hosanna! looked at a variety giving solutions, but none of them were as customizable as they needed. Then they found Pushpay. As they connected with Pushpay, the church loved the company’s vision for providing a simple, repeatable experience for donors. When a Pushpay team member showed them a vision for how the platform could take multiple different giving mechanisms (mobile, web, kiosk, cash, check, text, ACH, etc.) all funneling generosity into one place, the Hosanna! team was even more intrigued.
But maybe what tipped the scales for Hosanna! was Pushpay’s deep conviction they could grow the church’s giving, capped off by a 5% giving guarantee.
“I like the boldness of that,” says Jennifer Ford, the church’s executive director of ministry services. “That a company is that confident about the capabilities of this tool to increase giving. That’s a wonderful statement of faith in the capabilities and the power of the tool.”
Hosanna! officially started with Pushpay on March 1, 2018—exactly a month before Easter.
With just a month before Easter, Hosanna! took a risk by moving toward a new giving system at the same time they were preparing for the largest giving weekend of the year. What if users had a bad experience? But with each week, as the church introduced the platform to the staff first and then the larger congregation, the step seemed less and less risky.
“We went live a few weeks early so our regular attendees had a chance to use it first,” Ford says. “It was very successful. We could have backed off before Easter, but it was so obvious that Pushpay was going to enhance the guest experience—not detract from it.”
The Easter results proved the Hosanna! team’s confidence was well-placed. Easter attendees gave 66 percent more than the previous year. According to Jennifer, it showed that “God’s math” worked—when the church is generous with its funds, people will give.
But, Jennifer added, the ease of Pushpay also played a part. Even though the church had started on the platform only a few weeks earlier, 27 percent of the giving during Easter came through Pushpay.
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