Pushpay welcomes Nurture.io

I’m thrilled to share that Pushpay has acquired Nurture.io, a pastoral care and engagement platform purpose-built to help churches know and grow their people.

This is a meaningful moment for our company and the amazing churches we serve. Together, Pushpay and Nurture technology will work to close the shepherding gap, equipping ministry leaders with the tools, insights and action to know every person by name, understand where they are on their spiritual journey, and confidently see that every person in their church is being cared for. All without making changes to your existing tech stack. 

What excites me most is that this solves a problem we’ve heard from our customers for years—and it’s one we couldn’t fix on our own. 

Know them by name

Jesus says in John 10:14: “I am the good shepherd; I know my sheep and my sheep know me.” We’ve been building towards this concept for a long time at Pushpay; to deepen connection and help people be known in their community. If you’ve followed Pushpay over the past year in particular, you may have heard us talk about the notion of the Engagement Journey. It’s our vision for how technology can help ministry leaders walk alongside the different touchpoints of someone’s faith journey—from the moment they watch a livestream for the first time, to the day they become a fully committed member of a church.

We’ve been building toward that vision, and have made significant progress to deliver the digital tools leaders need to help guide their people in their personal faith journey. Through our giving platform, ChMS, Resi, and our recently launched AI capabilities, we’ve helped churches bring people in their front doors and keep them engaged through giving, groups, streaming, and more. This is work that I’m immensely proud of, and it’s making a real impact on ministry. 

But there’s been a blind spot we couldn’t ignore. 

Picture this: Someone starts pulling back. Their attendance drops off. Their giving slows. They registered for an event but didn’t attend. Or maybe they stopped engaging with your weekly emails. The signals are all there—but they’re scattered across eight or nine different systems. 

No individual staff member has been able to connect the dots. By the time anyone notices, this potential disciple is already lost. These quiet departures, repeated across hundreds of households and churches every year, is what we call the shepherding gap. 

That’s the gap Nurture was built to close.

Nurture compiles data from 17+ integrations—including church management systems, giving platforms, and communication tools—and surfaces real-time engagement signals for ministry leaders. As the first ministry action system for churches, Nurture routes the best course of action to a pastor or staff member before someone slips out the back door for good. 

The software doesn’t replace the human connection at the heart of ministry. It makes directed, intentional connection possible at scale.

For nearly fifteen years, Pushpay has been helping churches attract, welcome, and mobilize their people. Adding Nurture to our product portfolio allows us to complete the pastoral care layer of the Engagement Journey. Together, we’re equipping ministry leaders with tools to help them develop seekers through the conscientious discipleship the Church is called to deliver.

Meet the Nurture team 

Nurture and Pushpay share the same heart for ministry, as well as a desire to help cultivate authentic human connection in the Church. Nurture.io was founded by Luke Denton, a former executive pastor at one of the largest churches in the United States. He built Nurture because he lived this problem firsthand: watching people quietly slip away from the congregation he loved, while his staff lacked both the visibility to catch issues in time and the tools to act on red flags.

We know that most churches openly embrace technology as a critical component in their ministry today. Pushpay’s most recent research found that 91% of church leaders say technology has helped them better care for their community. 

However, only 9% said that technology primarily helps with discipleship. This is the very work Nurture is built to support. 

Churches leveraging Nurture’s platform see nearly 2.8x more of their at-risk attendees return to the Church, and those churches are nearly three times more likely to re-engage lapsed volunteers. They also see a 145% increase on average in the number of lapsed donors who begin giving again.

Luke and his team embody the mission of the Church. They come to the table with a genuine understanding of what it feels like to be on staff, responsible for the souls in your care—but perhaps without the tools to understand those who need your guidance the  most. 

As we bring our companies more closely together, Luke will continue in a leadership capacity, working with Pushpay to integrate our two platforms. I personally couldn’t be more grateful to have him and the Nurture team onboard. 

What this means for your ministry

If you’re a Pushpay or Resi customer, this is exciting news. Nurture will be able to offer a more complete set of tools to know and care for your people at every stage of their faith journey.

Equally important: You don’t have to be a Pushpay customer to benefit from Nurture’s ministry action system. Nurture’s commitment to continue integrating across any church’s entire technology stack—regardless of the digital tools already in place—remains fully intact. 

In the near term, Nurture will continue operating as it does today, with Luke and his team focused on serving their customers and continuing to build and enhance their technology. This means that customer support, product development, and maintaining the Nurture brand is business as usual. What Nurture customers can look forward to over time is greater investment in the Nurture roadmap, and more robust support, both for product development and customer growth. In the meantime, our teams will be working to thoughtfully enhance the Pushpay, Resi, and the Nurture experience for the benefit of our customers. We’ll be sharing updates as that work continues.

A bold vision for the future  

The Pushpay team believes that coming together with Nurture will establish a foundation for something bigger than either of our companies could achieve alone.

I’m passionate about the church technology industry because I’ve seen the amazing work these tools accomplish. Digital solutions help ministry leaders better understand their congregations, and the platform Nurture has pioneered is the next step forward in church tech. Their capabilities allow ministries to not only view their congregation’s data, but to truly know every person by name and by story, and these insights empower leaders to act with informed intention as they shepherd their disciples.

We could not be more excited about what Pushpay and Nurture are building together. We look forward to sharing more updates in the coming months, as our teams thoughtfully develop functionality that will enhance the Pushpay and Nurture experience for everyone striving to grow His Kingdom.