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1-844-PUSHPAY Church giving trends are trying to tell you something. Here’s how to listen.
Your church already collects giving data. Here's how to turn those signals into pastoral action before the moment passes.
Nearly every church keeps tabs on giving. In fact, almost 90% of church leaders say they track tithes and offerings, according to the latest State of Church Technology Report. But, interestingly, when it comes to which numbers actually guide their decisions, only about half put giving in their top three. And even fewer feel confident their data could tell them anything truly useful.
The data you have versus what you’re doing with it
Someone who sets up a recurring gift has made a decision about where they want to be rooted. A first-time gift from a visitor shows that they’re beginning to see your church as theirs. A campaign donor who gives again six months later, with no ask, is telling you something about where their faith is.
Most churches see the transaction. The person making the gift is harder to see.
And that’s the gap the MortarStone integration is designed to close, by helping you understand where people are in their generosity journey so your pastoral team can meet them there. Someone growing into recurring giving might be ready for a deeper conversation about stewardship. Someone who’s quietly dropped off the radar might just need a call.
The data doesn’t tell you what to say, but it does tell you who to reach out to.
Generosity intelligence
Pushpay pulls in giving data from every channel your church uses—online, mobile, kiosk, text. MortarStone was created by folks who’ve been in ministry and wanted to help churches make sense of all that data: who’s growing in generosity, who’s pulling back, and who might need a personal check-in before the moment slips by. When you connect the two, suddenly your finance records start working for your ministry team.
Now your team can spot new givers who only showed up once, regular donors who might be slipping, or campaign donors who haven’t come back.
The follow-up problem
It happens every year: first-time giver retention drops after Easter, after a big campaign, after a big Sunday. People give when they feel moved, then life gets busy again. Most churches don’t have a system to notice when someone quietly fades out.
This isn’t a lack of care. It’s a capacity issue. You can’t follow up with someone you didn’t know was leaving. Your staff isn’t ignoring the data—they just can’t see it clearly or fast enough to act on it.
But when your giving data connects to a tool that actually surfaces these signals, you can get ahead of the curve. You don’t have to wait until someone disappears before you reach out. A change in giving can be the first sign—sometimes weeks before anyone stops showing up.
The importance of human connection
Let’s be clear: giving data is just one piece of the puzzle, not the whole story.
If someone stops giving because they lost their job, they don’t need a talk about generosity. They need someone to show up and care. If a church treats a lapsed donor like just a fundraising problem, it’s missing the point. What these tools do best is help you spot people who might be drifting before anyone would have noticed. The tool flags the moment. Your pastor gets to respond to the person.
What missional churches do differently
The latest State of Church Technology Report found that churches who treat tech as a ministry partner—not just an admin tool—are almost six times more likely to say their congregation feels more connected. They track engagement, not just attendance. And they actually do something with the data.
This shift is real. When your giving dashboard is built around real donor journeys—new, repeat, recurring, at-risk, lapsed—your finance director and your executive pastor are finally looking at the same person, not just the same numbers. One handles the transactions; the other decides if it’s time to pick up the phone.
Less time in spreadsheets. More time making real connections. That’s the goal.
Join the conversation
Pushpay and MortarStone are hosting a live webinar to show how ministry leaders are actually turning giving data into ministry action. Churches that act on giving signals reach people before they disappear. Join us May 28 to see how.
