Thanksgiving is one of those weekends that sits at the crossroads of busyness and opportunity. Families are traveling, schedules are packed, and some people just want to rest after the turkey. But it’s also a time when hearts are already tuned to gratitude and reflection. For your church, that’s an open door: with the right approach, Thanksgiving weekend can welcome new faces and encourage your congregation to gather in worship.
Here are some strategies—both big-picture and step-by-step—that can help you boost attendance and build momentum heading into Advent.
Map out a two-week communication plan
Clarity and consistency are the difference between empty seats and a full room. Layer your communication so members hear from you multiple times, in multiple ways. A sample two-week plan could look like this:
- T-14 days: Event page + RSVP: Publish in ChurchStaq/ParishStaq, create a Facebook event, and email “You’re invited to Gratitude Weekend.”
- T-7 days: Targeted reminders: Push notification and texts to saved people searches (e.g., attended 2 of last 3 weeks; last year’s RSVPs, etc.).
- T-3 days: Serve + confirm: Email reminder and serving signups using Forms.
- T-1 day: Travelers: Push notification with your Resi live stream link and invite graphic.
- Sunday: Last-mile prompts: App notification; enable fast check-in at kiosks or via app pre-check.
- Monday: Follow-up: Thank-you email with a clear next step (event link or plan-a-visit form).
With Pushpay’s communication tools, it’s simple to schedule reminders, segment lists, and send eye-catching messages that keep everyone connected.
Anchor the weekend in gratitude and worship
The foundation of Thanksgiving is gratitude. Shape your worship service around this theme with:
- Scripture readings: Psalm 100, Psalm 9:1, or 1 Thessalonians 5:16–18.
- Songs of thanksgiving: Hymns like Now Thank We All Our God or For the Beauty of the Earth.
- Interactive elements: A gratitude wall in the lobby, 90-second testimonies, or a prayer of blessing over donated items.
When people are invited to participate, they feel more connected and they’re more likely to return.
Host a meal at your church
Food brings people together, and Thanksgiving makes it easy to extend hospitality. Consider a church-wide brunch, potluck, or dinner. To keep things organized:
- Use Events in ChurchStaq to manage RSVPs and send reminders.
- Tag attendees into segments for follow-up texts.
- Print or share invite cards: “Gratitude changes everything. Thanksgiving Weekend at {Church}. Brunch • Worship • Serve. RSVP: {URL}”
Shared meals create belonging. For many visitors, that’s the first step toward deeper connection.
Turn gratitude into service
There’s something powerful about shifting from talking about gratitude to actually living it out together. Thanksgiving weekend is a natural moment to mobilize your congregation for simple, high-impact projects that bless your city.
- Deliver meals: Partner with a local agency or create your own route list to bring hot meals to seniors, single parents, or families in need. Encourage volunteers to pause long enough to pray with those they serve.
- Run a coat or blanket drive: Set up bins in the lobby labeled by size, and invite families to drop off donations as part of worship. On Sunday, pray over the pile of coats and blankets before sending them out into the community.
- Volunteer at a food bank: Secure a block of serving slots for your church and encourage families to sign up together. Kids and students especially love these hands-on opportunities to see their faith in action.
When your church rallies around giving back, it creates energy, connection, and a deeper sense of purpose.