Today, we celebrate what our team at Pushpay believes is our most innovative launch to date. And that’s saying a lot, coming from a company with a fourteen-year history of product innovation for the Church. 

Pushpay was founded in 2011 with the vision to simplify the giving experience for churches and their donors, making it as easy as buying a song online. Which—for those of you too young to remember— felt lightning fast at less than 60 seconds. Today, we have QuickGive, which is still the fastest way to give online. Over the following years, Pushpay continued to pioneer solutions to make generosity seamless and engagement more effortless. From being the first to bring mobile giving to churches, to building a comprehensive engagement platform, expanding to welcome an industry-leading live stream solution (Resi), and much more. 

Our heart has always been to equip you with tools that amplify what you were born to do: ministry. That’s why I could not be more excited about this next chapter of innovation at Pushpay. 

Turning ministry moments in meaningful action

Today we unveiled a suite of AI-powered solutions at our live Pushpay Connect event, becoming the first company in the market to deliver AI capabilities across our entire suite of products—from your people and giving data to livestream services and customer support

Pushpay’s AI-powered solutions transform how church leaders can identify critical moments for ministry, nurture generosity, and increase engagement. Our team built these features alongside you—pastors and ministry leaders— to help support a person’s unique faith engagement journey with a church. They were built with intention and provide visibility to discipleship opportunities with your people—from the seeker joining a livestream, to the small group leader serving faithfully. 

These new AI-powered features share a common thread; they’re designed to help you act on the moments that matter most in your ministry. Someone’s about to slip out your church’s back door? You need to know before it’s too late. A family gave sacrificially last year but their pattern has changed? They might need support. A young adult is ready to serve but hasn’t been invited yet? The insights you need to care for your people are now right at your fingertips. 

AI for the journey

Our focus has been around purposeful innovation that sparks ministry action, with the bold aspiration that we want to help ministry leaders bring each soul in their community into focus. With this launch, that vision becomes a reality. Here’s what’s available to Pushpay customers:

AI for People Search: Empowers you to connect with the right person at the right time. Every week, you’re navigating critical questions: Who hasn’t been to service in a month? Which families are new and have young children? Who served in kids ministry and might be ready to lead? AI for People Search transforms how you engage your congregation by turning natural language questions into actionable people lists in seconds. Simply type what you’re looking for— “show me people who are members in a group, but haven’t given this year” or “show me people who are not engaged in my church”—and the tool instantly builds the filters you need. 

AI for Giving Data: Surfaces trends from your giving data that can reveal ministry opportunities. These insights have traditionally been buried in reports and spreadsheets, requiring hours to uncover. AI for Giving Data changes that. Ask questions in plain English—”Who gave last Easter but not this year?” or “Show me top 10 donors by growth this quarter”—and receive instant insights and patterns that help you nurture generosity with intentionality and care.

Studio AI from Resi: Studio AI repackages and shares your media content. We know that video content keeps your church community engaged seven days a week, but transforming a Sunday sermon into shareable clips can be time-consuming. Studio AI accelerates content creation by turning long-form videos into ready-to-post clips, complete with captions and proper social media formatting. You maintain complete creative control over your message while maximizing the impact of your existing video library.

Modernized support: We are also introducing a new intelligent customer support solution, “Genny,” that helps expedite customer care needs. Genny is Pushpay’s new church software assistant and is available 24/7, providing immediate answers to technical questions or connecting ministry leaders directly with the right Pushpay expert for support. 

Ethical AI

One of the common questions we get from pastors is around ethics and data security when leveraging AI tools. At Pushpay, we are committed to developing and integrating AI that serves churches and faith-based organizations with the highest standards of safety, accuracy, and respect for your community’s values. Our AI is designed to enhance—never replace—the human connections and pastoral care at the heart of your ministry.

As a company, we embrace an ethical and human-centered approach to AI use for the Church, respecting community values and operating with full transparency. We also have a robust data security and privacy policy, meaning church data and PII remains within our secure partner system, so you never have to worry about us sharing your information to train external AI models. We also ensure human oversight is in place to ensure outputs or suggestions within our products are accurate and reflect a heart for ministry. 

For more details about our approach to AI for the Church, be sure to check out our customer knowledge center.

Make this season your best yet

As we embrace the holiday season, I can’t think of a better moment to equip you and your team with these tools. This is your season to welcome the curious seekers, celebrate with your community and the bounty of God’s love, and cast vision for the year ahead. May this Christmas be your most impactful yet, and that you are able to see your people more clearly and serve them more effectively. 

It’s an absolute honor that our technology plays a small role in helping you create a more vibrant Church that fuels connection, discipleship, and generosity in every season. Here’s to knowing your flock better than ever before.