Connecting with your congregation and inviting new visitors this Easter

As Easter Sunday draws near, churches nationwide are preparing for one of the most anticipated worship services of the year. On April 20, 2025, sanctuaries will be filled with joy and hope as we celebrate the Resurrection of Jesus Christ—the foundation of our faith and mission.

Will this year see even more attendees than last? With thoughtful planning, it can. This Easter offers a chance to connect with your congregation and welcome visitors in meaningful ways. Whether you’re exploring new technologies or refining familiar practices, strategic use of your resources can make a lasting difference.

Let’s explore insights, trends, and strategies to make Easter 2025 a memorable and impactful celebration.

Current church attendance trends

Understanding attendance patterns helps you focus your outreach. Here are some recent insights:

• Declining attendance: Church attendance has been decreasing over the past two decades. In 2000, 32% of Americans attended weekly; by 2024, that number dropped to 20%. Monthly attendance now stands at 41%. (https://www.churchtrac.com/articles/the-state-of-church-attendance-trends-and-statistics-2023) 
• Post-pandemic levels: In-person attendance has stabilized but remains below pre-COVID numbers, reaching about 89% as of mid-2023. (https://research.lifeway.com/2024/01/12/10-trends-impacting-the-church-in-2024)
• Generational patterns:
  • Millennials (1981–1996): Interest in weekly church attendance is growing, with 39% attending regularly, though many still “church hop,” with 25% exploring multiple congregations. (https://www.churchtrac.com/articles/the-state-of-church-attendance-trends-and-statistics-2023) 
  • Generation Z (1997–2012): A growing number, particularly young women, identify as unaffiliated with religion—40% among women, compared to 34% of men. (https://www.nytimes.com/2024/09/23/us/young-men-religion-gen-z.html?unlocked_article_code=1.M04.cmz9.JTs7t7DVLwNV&smid=url-share) 

Embracing technology for greater connection

The pandemic accelerated the adoption of digital tools in ministry. These innovations continue to shape how churches engage their communities:

• Streaming services: Virtual worship connects members unable to attend in person.
• Online giving: Contactless options make it easier for members to give.
• Virtual gatherings: Small groups and classes conducted online provide added flexibility.

These tools not only expand your reach but also provide valuable insights to better serve your congregation.

Setting goals for Easter 2025

Use your church’s data to develop an outreach plan that inspires members and attracts visitors:

• Understand your metrics: Review attendance, registrations, and giving patterns to identify trends and opportunities.
• Focus on millennials: Reach out with personalized messages that highlight your church’s unique offerings, like engaging worship or family-friendly programs.
• Reconnect with boomers: Offer service opportunities or events that resonate with their interests.

Enhancing the worship experience

Digital tools can make Easter Sunday more accessible and welcoming:

• Mobile apps: Simplify check-ins, send reminders, and offer easy giving options.
• Volunteer opportunities: Streamline sign-ups and encourage mentorship programs to develop future church leaders.
• Family-friendly spaces: Ensure children’s areas are easy to navigate and welcoming for young families.

Maintaining momentum after Easter

Easter may bring record attendance, but consistent follow-up is essential to build lasting connections:

• Stay in touch: Use a church app, emails, and social media to share updates and engage with members.
• Create memorable moments: Plan unique events featuring music, art, or performances to strengthen community bonds.
• Refine your outreach: Use analytics to tailor your communications and improve engagement over time.

This Easter, seize the opportunity to bring people together, share the Gospel, and nurture meaningful relationships. Whether in-person or online, your church can inspire and guide members and visitors alike on their spiritual journey.