Picture this: A church member feels moved to give during your service. They’re excited to support your ministry and click to donate—only to be whisked away to a generic giving page that looks nothing like your church.
The moment feels less personal, and now this potential donor is less likely to follow through. Churches lose gifts because of this exact issue every day.
The Problem: Generic pages kill connection
Most online giving sends donors away from your website. They land on unfamiliar giving pages with different colors, fonts, and messaging, which creates a jarring experience.
“Am I still giving to my church?” they ask themselves. “Is this secure?”
Some abandon their gift. Others will complete, but that personal connection they felt with your ministry is lost.
Your church works hard to build trust and community. Why let a payment page undo that work?
The Solution: Embedded Giving
Embedded Giving functions as a customizable widget, allowing donors to begin the giving process directly from your website. Admins can upload full-page background images, customize colors, and set up post-gift redirects to specific pages. You’re fully in control of the branded experience you want donors to see.
As donors move through our secure payment processing system, your custom background images and branding stay with them the entire time. Upon gift completion, customizable links can redirect donors back to your site or other opportunities to foster deeper engagement.
What this means for your church
- Higher completion rates. Donors are more likely to complete their gifts when they feel comfortable and connected.
- Stronger trust. A consistent, professional experience reinforces your credibility.
- Better engagement. After giving, you can redirect donors to specific pages on your site, such as ministry sign-ups, upcoming events, or other ways to engage.
What’s coming next?
Churches using Embedded Giving will be the first to access QuickGive with Apple Pay, which facilitate instant donations, don’t require account creation, and enable spontaneous giving in the moment.
Stay tuned this summer for more updates!
Getting started
Embedded Giving is available now for Advanced and Complete package customers.
Visit our Help Center to learn more or check out our guide on How to Set up Embedded Giving on Your Website.
Need help? Our Customer Success team is standing by.
Not on Advanced or Complete yet? Contact your customer success manager for information on upgrading!
