Spend a few minutes watching the news on TV or scrolling through social media headlines, and the message is the same: The U.S. economy is in trouble. Experts agree that a combination of factors are converging to create a situation that will stress finances in all our lives.
Americans are responding by battening down the hatches. They’re putting off major purchases, opting for cheaper lifestyle choices, cutting out unnecessary expenditures—and unfortunately, for some families, the tithes and offerings your church depends on may fall into that last category.
Churches are always doubly impacted by a recession. As many learned during the 2008 crash and the recent COVID pandemic, not only do your congregants and administrative team suffer individually, but your church ministry is likely to see a drop in giving at a time when the needs of your community are greater than ever.
In the aftermath of the ‘08 real estate bubble and the subsequent recession, 57% of churches reported that their income declined, forcing staff salary freezes and reductions, reduced savings and investments, postponement of capital projects and missions, and more. These problems weren’t just isolated to either small or large ministries, nor were they solely issues for protestant or catholic congregations—the ‘08 recession showed us that a down economy affects the Church at every level.
But, while you probably can’t change the currents of the global economy, you can prepare your church budget to conquer a coming recession. Here’s where to start:
1. Setting Realistic Financial Goals
Nothing inspires your church family like seeing the results of their effort and sacrifice. Your congregation draws strength from witnessing the fruits of their labor, of feeling part of something bigger in their religious community.
But the goals you expected to reach in the near future probably didn’t factor in a recession.
Those financial targets and donation thresholds might no longer be feasible. They might have made sense with consistent donations, but once your donors’ fiscal belts are tightened, those benchmarks you reasonably forecasted could be missed. And, while disappointing in and of itself, those misses could also drain the enthusiasm of your congregation.
First and foremost, you must set realistic goals for the coming storm. Reconfigure expectations for your church’s pace of growth and progress. Be forthright with donors about the nationwide financial situation, that expectations for your ministry’s progress will need to be lowered, and express that you understand the challenges they face.
In an effort to ease the burden on your members, use this as an opportunity to encourage your congregation to set up recurring giving. Not only will donors be able to set a regular giving schedule that fits their finances during a recession, but your administrative team will improve their forecast of your finances into the future.
Check out this video to see how Houston Northwest Church is using Pushpay to manage their church finances!