Webinar Replay: 7 Steps to a Successful Year-End Giving Campaign

It’s impossible to overstate the role year-end generosity plays in the financial health of a church. Routinely, we see that more than 30% of annual giving occurs in the month of December. Even more surprising is 12% of annual giving occurs in the last 3 days of the year alone. Talk about high stakes!

As we race toward another holiday season, we know that church staff and donors alike are eying their calendars (and their bank accounts) with trepidation. Does that sound like your church? Is there a number you need to hit in December in order to make budget for the year? Is there a new ministry or outreach opportunity that may have to be put on hold if December giving doesn’t meet expectations?

We know December giving can be a source of anxiety for churches, and that’s why we were so thrilled to have Brad Leeper, a guy who has shepherded literally hundreds of churches through year-end campaigns, join us for a webinar recently.

As the President of Generis, Brad has seen firsthand the power of a well-planned, properly-communicated year-end giving campaign. But he also knows that successful campaigns don’t happen by accident, or overnight.

In this webinar, Brad unpacks the seven steps to a successful year-end campaign. He also talks  through other challenges such as:

  • The factors that make 2017 unique–in both good and challenging ways
  • The way some churches unintentionally undermine their efforts
  • The role of electronic giving in a year-end campaign

Whether your church is already deep into year-end planning processes or just getting started, this webinar is packed with insights that will help you stir a groundswell of generosity to fuel your ministry not just this December, but for years to come.

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